“I mean … what the hell kind of sporting event is this? It’s like college signing day crossed with JFK’s assassination. LeBron’s team wanted to keep people talking and promote his website, and really, that’s what happened. The man nearly exploded Twitter and melted ESPN. He transcended free agency, the World Cup, everything. He will draw a massive television audience tonight; he’s the only professional athlete who could have pulled that off. What a...
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