Comments for jonathan.myers http://www.jonathanmyers.net Sun, 06 Dec 2009 22:41:15 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on PBR as a model for TEC by admin http://www.jonathanmyers.net/2009/12/04/pbr-as-a-model-for-tec/#comment-221 admin Sun, 06 Dec 2009 22:41:15 +0000 http://www.jonathanmyers.net/?p=174#comment-221 David thanks for your words of caution and challenge. Every brand is an image. Every person has an image, in fact we are created that way. I don't think the imaging is a problem, but more about where it goes. PBR had an image for a long time, one that saw its sales plummet over time. Then a new image emerged, one that it did not expect. This is what I am interested in because I see the same thing happening to the Episcopal church. A new image is being thrust upon TEC and I'm curious as to where we'll go with it. Ten years ago people like you and me were not coming to the Episcopal church and now we are. I'm not saying we're flocking or that TEC is going to grow the way PBR has done. In fact I think we should avoid some of what has happened to PBR in response to their "anti-brand" image. Ms. Rev. Thanks for the article, this is a much lengthier discussion than the blurb I heard on NPR. It shows exactly what I was trying highlight. PBR had to create a marketing ploy in response to the marketing that was happening under their noses. It is just fascinating to me. I love the idea of resisting to market as a marketing scheme. I love the quote, ''let the consumer lead the brand.'' I wonder if the church will follow suit or if we will continue to feed off of the power base within our system. David thanks for your words of caution and challenge. Every brand is an image. Every person has an image, in fact we are created that way. I don’t think the imaging is a problem, but more about where it goes. PBR had an image for a long time, one that saw its sales plummet over time. Then a new image emerged, one that it did not expect. This is what I am interested in because I see the same thing happening to the Episcopal church. A new image is being thrust upon TEC and I’m curious as to where we’ll go with it. Ten years ago people like you and me were not coming to the Episcopal church and now we are. I’m not saying we’re flocking or that TEC is going to grow the way PBR has done. In fact I think we should avoid some of what has happened to PBR in response to their “anti-brand” image.

Ms. Rev. Thanks for the article, this is a much lengthier discussion than the blurb I heard on NPR. It shows exactly what I was trying highlight. PBR had to create a marketing ploy in response to the marketing that was happening under their noses. It is just fascinating to me. I love the idea of resisting to market as a marketing scheme. I love the quote, ”let the consumer lead the brand.” I wonder if the church will follow suit or if we will continue to feed off of the power base within our system.

]]> Comment on PBR as a model for TEC by Ms. Rev. http://www.jonathanmyers.net/2009/12/04/pbr-as-a-model-for-tec/#comment-220 Ms. Rev. Sat, 05 Dec 2009 05:47:55 +0000 http://www.jonathanmyers.net/?p=174#comment-220 PBR's "no-marketing" thing was actually a marketing thing: http://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html PBR’s “no-marketing” thing was actually a marketing thing:
http://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html

]]> Comment on PBR as a model for TEC by Dave S. http://www.jonathanmyers.net/2009/12/04/pbr-as-a-model-for-tec/#comment-219 Dave S. Fri, 04 Dec 2009 22:04:44 +0000 http://www.jonathanmyers.net/?p=174#comment-219 Unfortunately PBR's non-commercial image rapidly became just that, an image. One that now apparently is worth enough to the hipster set that it costs $5 for a bottle of PBR in Williamsburg. I think that anyone from our generation never really learned how to cultivate a meaningful and personal identity and instead only learned how to consume an image, a shallow identity. Even a non-image like PBR's brand rapidly becomes consumable. For me I think this means we have to stop thinking our own image as we approach others and instead simply ask them Who they are? For most, just being asked will be a first. Then comes the hard part, how to keep them while they go through the uneasy process of actually discerning their own identities. It becomes so easy to give that project up and go back to the pretty pre-packaged identities we can literally go buy at the Wal-mart or the thrift store. Unfortunately PBR’s non-commercial image rapidly became just that, an image. One that now apparently is worth enough to the hipster set that it costs $5 for a bottle of PBR in Williamsburg. I think that anyone from our generation never really learned how to cultivate a meaningful and personal identity and instead only learned how to consume an image, a shallow identity. Even a non-image like PBR’s brand rapidly becomes consumable.

For me I think this means we have to stop thinking our own image as we approach others and instead simply ask them Who they are? For most, just being asked will be a first. Then comes the hard part, how to keep them while they go through the uneasy process of actually discerning their own identities. It becomes so easy to give that project up and go back to the pretty pre-packaged identities we can literally go buy at the Wal-mart or the thrift store.

]]> Comment on great quote by Mark http://www.jonathanmyers.net/2008/04/02/great-quote/#comment-218 Mark Tue, 08 Apr 2008 16:53:34 +0000 http://jonmyers.wordpress.com/?p=133#comment-218 yep... yep…

]]> Comment on he still blogs by Mark http://www.jonathanmyers.net/2008/01/31/he-still-blogs/#comment-213 Mark Wed, 20 Feb 2008 01:32:37 +0000 http://jonmyers.wordpress.com/?p=130#comment-213 Good to see you back at it... we may be joining you in the Great NW... I have applied to that conference... we should know in a few weeks. Good to see you back at it… we may be joining you in the Great NW… I have applied to that conference… we should know in a few weeks.

]]> Comment on he still blogs by passion4living http://www.jonathanmyers.net/2008/01/31/he-still-blogs/#comment-215 passion4living Wed, 06 Feb 2008 11:19:46 +0000 http://jonmyers.wordpress.com/?p=130#comment-215 Thank you starving for theological exercise here Thank you starving for theological exercise here

]]> Comment on he still blogs by Jonathan http://www.jonathanmyers.net/2008/01/31/he-still-blogs/#comment-214 Jonathan Tue, 05 Feb 2008 00:31:06 +0000 http://jonmyers.wordpress.com/?p=130#comment-214 hey adam. the great northwest, is just that. though it is quite grey and a little colder than most winters, i still love the area and the culture. thanks for checking in. josh, i'll post a list of my articles and books as well as a link to them. hopefully the link will work. hey adam. the great northwest, is just that. though it is quite grey and a little colder than most winters, i still love the area and the culture. thanks for checking in.

josh, i’ll post a list of my articles and books as well as a link to them. hopefully the link will work.

]]> Comment on he still blogs by Adam http://www.jonathanmyers.net/2008/01/31/he-still-blogs/#comment-217 Adam Mon, 04 Feb 2008 20:13:45 +0000 http://jonmyers.wordpress.com/?p=130#comment-217 I'm so glad that you're "back." How's the great Northwest? I’m so glad that you’re “back.” How’s the great Northwest?

]]> Comment on he still blogs by passion4living http://www.jonathanmyers.net/2008/01/31/he-still-blogs/#comment-216 passion4living Mon, 04 Feb 2008 09:33:28 +0000 http://jonmyers.wordpress.com/?p=130#comment-216 Well What are you reading maybe I want to Read It Well What are you reading maybe I want to Read It

]]> Comment on the next chapter by ray http://www.jonathanmyers.net/2007/10/10/the-next-chapter/#comment-209 ray Mon, 10 Dec 2007 21:23:49 +0000 http://jonmyers.wordpress.com/2007/10/10/the-next-chapter/#comment-209 one more try, hopefully this time it will say "comment by ray" one more try, hopefully this time it will say “comment by ray”

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